Branding a modern consulting group built for India’s next era of growth.
TWeG offers strategic and operational consulting across sectors like automotive, general engineering, mining, and IT-enabled services. Their team supports organisations through business transformation, board-level advisory, M&A, digital expansion, and workforce strategy. Despite having a strong service model, TWeG lacked a brand identity and digital presence that matched their clarity and ambition. We were brought in to develop their brand from the ground up — and design an experience that would resonate with both legacy industries and modern business leaders.
Build a consulting brand that speaks to legacy sectors with clarity.
TWeG’s services were credible, their team was experienced, but their brand was missing. They needed to establish trust quickly, especially with stakeholders across traditional industries. Their previous identity lacked definition, their website didn’t communicate value clearly, and their content had no structure to support consistent outreach. The goal wasn’t just to look polished — it was to build a brand that made partners take them seriously.
Design a system that brings strategic clarity to every conversation.
We began by mapping TWeG’s verticals, solution offerings, and internal goals — then developed a brand framework that could carry both authority and warmth. The verbal identity was grounded and direct. The visual identity was sharp, minimal, and confident — with just enough personality to differentiate without distracting. The website was designed and built in Webflow, with a clear focus on information flow and credibility. A set of visual assets and branded content templates helped their internal team launch content across platforms with consistency.
- Brand Strategy
- Brand Identity
- Messaging
- Website Design
- Webflow Development
- Content Strategy
- Social Media
- Design Kits
A brand ready for boardrooms and beyond.
The transformation helped TWeG step confidently into client conversations and stakeholder presentations. With a brand that reflected their expertise and a site that structured their offerings clearly, they began building stronger relationships and landing high-quality engagements. Content consistency brought structure to their outbound efforts, while the brand helped create a clear perception of value.
