Branding
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Branding Solutions | Brand Identity, Design and Experience – Grey Truffle

Branding

Make customers advocate for your brand.

Make your brand speak the language your customers understand. Stronger preference keeps you top of mind, and long-term loyalty lowers acquisition costs.

Common problems

Low repeat purchases. Poor customer preferences. Weaker brand recall.

Customers build an emotional bias towards a brand by what they see, hear and feel. Their purchase decisions are heavily influenced by this bias.

How we solve

With visuals and messaging that taps into the emotional aspects of customers, your brand becomes memorable, lovable and one to recommend.

Our 2025 Industry Impact

Our Approach

Our goal is to bring your vision to life — the parts people remember, the ones that move them, and make them stay.

Every solution at Grey Truffle is designed with purpose, driven by impact, and crafted to make people care. We build scalable frameworks that grow with your brand, preparing it for the future.

Read Our Approach

Capabilities

Data
Market Data
Consumer Data
Behavioural Data
Demographic Data
Competitive Data
Analytics
Market Analysis
Trend Analysis
Risk Analysis
Growth Analysis
Forecasting Models
Insights
Consumer Insights
Opportunity Insights
Cultural Insights
Product Insights
Strategic Insights
Business Strategy
Growth Strategy
Pricing Strategy
Market Entry Strategy
Diversification Strategy
Business Model Design
Organisational
Change Management
Governance Models
Process Efficiency
Culture Design
Decision Frameworks
Advisory
Go-to-Market Advisory
Transformation Advisory
Innovation Advisory
Expansion Advisory
Identity
Brand Identity
Naming
Logo Systems
Visual Systems
Brand Guidelines
Narrative
Messaging Frameworks
Brand Storytelling
Tone of Voice
Brand Narrative
Value Proposition
Architecture
Brand Architecture
Sub-brand Systems
Rebranding Programmes
Product Branding
Event Branding
Experience Design
UI Design
UX Design
CX Design
Service Design
Journey Mapping
Technology
Website Design
E-commerce Website
Mobile Applications
CMS Integrations
Prototyping
Optimisation
Accessibility Audits
Usability Testing
CX Optimisation
Digital Process Design
Performance Audits
Campaigns
Campaign Strategy
Campaign Development
Multi-channel Campaigns
Thought Leadership
Storytelling Campaigns
Content and Creative
Content Strategy
Copywriting
Photography
Video Production
Motion Graphics
Insights
Social Media Management
Performance Analytics
SEO/SEM Optimisation
Marketing Plans

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Research Solutions - Market, Competitor & Customer Insights

Research

Market and Competitor analysis, Demand forecasting, Customer personas, Opportunity and Risk mapping

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consulting solutions

Consulting

Business strategy, Digital transformation, Change management, Governance, Process design, GTM strategies

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digital solutions

Digital

UI/UX design, Website design, Mobile and web app design, Customer journey mapping, CX optimisation, Service design

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Marketing Solutions - Campaigns, Content & Creative

Marketing

Multi-channel campaigns, Content strategy and copywriting, Social media, Motion graphics, Photography, Asset design

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