ACMA Holidays
More than 2X growth in inbound travel inquiries.
ACMA Holidays is a Bengaluru-based travel agency specialising in personalised travel experiences for both corporate clients and individual explorers. With offerings that range from curated international vacations to managed group itineraries for enterprises, ACMA had built a strong reputation through word of mouth. However, their brand identity lacked the structure and maturity to reflect the depth of service they provided. They approached us to bring cohesion to their communication, consistency to their digital presence, and clarity to how the brand positioned itself in an increasingly saturated market.
Details
Challenge
Stand out in a sea of sameness without losing functional depth.
ACMA operated in a cluttered market where most travel agencies looked and sounded the same. Their brand had little distinction and struggled to communicate its value proposition — particularly to enterprise clients seeking trust, reliability, and scale. Internally, their digital systems were fragmented, their marketing was inconsistent, and their identity felt disconnected from the kind of experience they delivered.
Approach
Structure the story, then scale the experience.
We began by auditing ACMA’s operations, audience profiles, and brand history to uncover what was working — and what wasn’t. Through stakeholder conversations and competitor benchmarking, we shaped a strategy that focused on simplifying their communication and strengthening their identity across touchpoints. We designed a clean, contemporary visual system and a confident, conversational tone of voice. The website was rebuilt to support conversion-led journeys and intuitive navigation, and we delivered a comprehensive brand toolkit that allowed internal teams to apply the new identity with precision across every channel.
What We Did
- Brand Discovery & Strategy
- Visual Identity Design
- Verbal Identity Development
- Website Design & Development
- Marketing Asset Toolkit
- Social Media Templates
- Brand Guidelines & Playbook
Impact Created
From a service provider to a sought-after premium travel partner.
The new brand system gave ACMA Holidays a sense of clarity and confidence in how they presented themselves to the world. Their positioning became sharper, their messaging more effective, and their web performance more measurable. Within a few months of launch, the brand saw a meaningful increase in enterprise enquiries, deeper engagement on key pages, and better alignment across teams executing campaigns and services under a unified visual and verbal framework.
54%
3.8X
2.1X
