Botsonic

Building conversion-first landing experiences for an AI-native product.

Botsonic is a no-code AI chatbot builder that allows businesses to create powerful GPT-4 chatbots trained on their own data. As a product under the Writesonic umbrella, Botsonic was designed to help companies offer smarter customer support and capture leads using custom-trained AI — all without writing a single line of code. With growing competition in the AI tools market, Botsonic needed landing pages that weren’t just well-designed — they needed to convert.

Challenge

Stand out in a fast-moving AI market with pages that actually convert.

The AI tools space was becoming crowded, and Botsonic needed to move fast to capture attention — but without compromising clarity. Their previous landing flows were text-heavy and lacked design rhythm. Despite a strong product, they were losing momentum on paid campaigns due to underperforming pages. The goal was simple: craft high-conversion landing pages that didn’t feel templated or generic.

Approach

Design with clarity, structure for scale, optimise for clicks.

We started by analysing campaign data, reviewing competitor flows, and identifying friction points in the current experience. Our approach focused on rebuilding each landing page with a clear message hierarchy, tighter visual pacing, and optimised CTAs across sections. Pages were structured to accommodate A/B testing for messaging variants, while staying on-brand with Botsonic and Writesonic’s visual system. Our work allowed the team to launch faster, test smarter, and iterate with purpose.

Impact Created

From passive scrolls to measurable campaign performance.

With the new landing experience, Botsonic saw immediate traction across paid campaigns. Bounce rates dropped. Conversion rates improved. The visual system gave their team flexibility to test and iterate without constant redesign. What began as a design sprint turned into a repeatable, scalable system for launching high-performing campaign pages.