Through first-hand storytelling, filmed experiences, and authentic student narratives, Grey Truffle redefines content personalisation with Onebounce.
Grey Truffle has partnered with Onebounce, a leading study-abroad consultancy, to redefine how personalised content is created and communicated in the education sector. Where most agencies depend on pre-written scripts, stock visuals, and generic campaigns, Grey Truffle and Onebounce took a radically different route — one built on empathy, observation, and first-hand experience.
To achieve this, Grey Truffle’s creative, strategy, and production teams travelled alongside Onebounce on a 14-day content expedition across Ireland and the United Kingdom, documenting the lives, stories, and experiences of students who made the leap to study abroad.
Filming first-hand experiences
The collaboration marked one of the most immersive content initiatives ever undertaken by a study-abroad brand in India. Grey Truffle’s team travelled across top universities including the University of Limerick, Trinity College Dublin, University College Dublin, University of Galway, University College Cork, Technological University of the Shannon (Athlone), and the University of Hertfordshire in the UK. Rather than creating promotional material, the focus was on real environments and real people.
The team captured student life as it unfolded — from classroom interactions and campus culture to after-hours conversations and daily routines. This approach allowed Grey Truffle to create a genuine, human understanding of what it means to study, live, and adapt abroad — ensuring that every frame, photo, and story felt lived, not staged.
Real-life stories that connect
Most study-abroad agencies market universities and courses. Onebounce, with Grey Truffle’s support, wanted to market the experience of being there. The content documented during the trip included:
- Student narratives: Honest accounts of growth, challenges, and adaptation from Onebounce students now studying in Ireland and the UK.
- Campus walkthroughs: Unfiltered glimpses of university life — classrooms, facilities, and culture — to give prospective students a real sense of place.
- Cultural immersion: Capturing what life outside academics looks like — from social life to cultural festivals and the human bonds that make living abroad memorable.
- Collaborations: Candid conversations with university representatives and faculty members to build bridges of trust and transparency.
By grounding storytelling in reality, Grey Truffle ensured that every piece of content for Onebounce — whether a short video, visual, or campaign narrative — resonates with authenticity and purpose.
Capturing more than just photos
For Grey Truffle, this project wasn’t about visuals — it was about vision. Each piece of content was designed to bridge the emotional gap between students in India and the world waiting for them abroad. The focus wasn’t on portraying a dream; it was on portraying reality — beautifully and honestly.
Through first-hand observation and real-world insights, Grey Truffle captured the textures of student life — the excitement, the uncertainty, the friendships, and the sense of belonging that defines the study-abroad journey. This approach moves away from the transactional nature of marketing and toward relationship-driven storytelling — where content isn’t just seen, but felt.
Experience-driven branding
Grey Truffle’s collaboration with Onebounce is more than a campaign. It’s a demonstration of how experience can drive brand transformation. By travelling, documenting, and living the brand’s purpose firsthand, Grey Truffle has helped Onebounce redefine its identity — from a consultancy that guides students abroad to a brand that understands students abroad.
This new content philosophy allows Onebounce to stand out in a highly competitive market. Every piece of content now carries credibility, emotional depth, and a clear sense of empathy — values that today’s audiences respond to instinctively.
“True personalisation isn’t achieved by data or demographics — it’s achieved by experience,” says Vigneshwar Angaal, Founder of Grey Truffle. “By stepping into the shoes of the audience, we help brands like Onebounce create stories that don’t just inform, but connect.”
