When we first discussed adding a cookie consent system to our website, the decision seemed straightforward. There were plenty of tools available—big names, trusted services, even open-source options. Many businesses use them. They’re fast, functional, and easy to implement. But as we looked deeper, something didn’t sit right with us.
We’re a company built on personalisation. Every project we take on—whether it’s a brand identity, a website, or a digital experience—is tailored with care. We pay attention to the details that others might overlook, because we know those details are often what people remember.
Privacy, we realised, isn’t separate from personalisation. In many ways, it’s the foundation of it. If we claim to create personalised experiences, we can’t hand off something as critical as privacy to a third-party system we barely understand. That’s where the conversation changed.
Privacy Without Compromise
Many off-the-shelf cookie platforms promise compliance and convenience, and we don’t doubt that they do the job technically. But behind their glossy dashboards are systems we can’t fully see. Data storage methods, consent tracking, background scripts—most of it is hidden behind layers of abstraction.
We didn’t want to rely on something we couldn’t fully control. We weren’t comfortable leaving privacy—ours or our visitors’—to assumptions. There was also another reality we couldn’t ignore: performance. Many third-party tools add bulk to websites. They’re designed to handle every possible use case, but that comes at a cost. Heavier scripts. Slower page loads. Unnecessary features bundled in.
For us, that was a dealbreaker. We’ve always believed websites should feel fast, clean, and intuitive. Speed isn’t just a technical metric—it shapes how people experience your brand. The last thing we wanted was to sacrifice that for a cookie banner.
Building Something that felt like us
In the end, we decided to build our own cookie technology. It wasn’t an easy decision—custom development always takes more time—but it was the right one for us. What we built was something simple but intentional. A lightweight, efficient system that’s fully aligned with our design language and technical standards. It doesn’t just sit on top of the site—it’s woven into it.
Every interaction, from the initial banner to the preference settings, feels like part of the experience. Visitors can clearly see what data is being collected and why. Nothing tracks until consent is explicitly given. Users can change their minds anytime, easily.
And most importantly—it’s fully compliant. Our system meets the strict requirements of global privacy regulations like GDPR, CCPA, and CPRA. That was non-negotiable. We weren’t willing to trade away compliance for customisation or control. We wanted both.
Balance Between Control and Simplicity
There’s something reassuring about owning every line of code in a system as sensitive as this. We know exactly how it works. We know where data flows. We know that we’ve kept it intentionally lean—no unnecessary scripts, no silent third-party calls, no surprises for our users. At the same time, we’re realistic about what we’ve built. We’re not trying to replicate enterprise-grade platforms. We don’t have complex features like auto-generated legal documents or regional-specific consent management tools—yet.
But for where we are today, what we’ve created is exactly what we need. And it’s not static. Our roadmap for the platform includes support for multiple languages, more granular consent categories, and internal reporting tools for future audits. As privacy standards evolve, we’ll evolve too.
Why This Approach Matters to Us
There’s a bigger reason we chose this path—one that goes beyond technology or compliance. We’re in the service business. Our work is about trust. Clients come to us because they want something tailored, thoughtful, and human. They trust us to design experiences that don’t just look good but feel good to use.
For us, this cookie system isn’t just a backend feature—it’s a reflection of our values. It’s about being transparent. It’s about keeping performance high without sacrificing privacy. And it’s about showing that we take even the smallest parts of the digital experience seriously. We didn’t build this because it was trendy or because we wanted to make a point. We built it because it was the right thing to do—for our business, for our users, and for the kind of work we believe in.
Owning Our Choices
There’s something satisfying about looking at this system now, knowing it’s ours—built by us, maintained by us, evolving with us. It’s not perfect. It doesn’t need to be. It’s intentional, and it’s honest. It puts privacy, performance, design, and compliance on equal footing, where they belong. And that’s what matters.
