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Study abroad consultancies have long relied on the same visual language—globes, graduation caps, and generic promises about ‘global opportunities.’ Onebounce had no interest in following that path. They weren’t looking to blend in. They wanted to lead.
Their brief was simple but clear: build a brand that would feel bold, modern, and relatable. A brand that students would trust—not because it looked like every other consultancy, but because it didn’t. This wasn’t just about creating a new logo. It was about changing how the category shows up altogether
Designing for Ambition—Not Just Admissions
We started by looking beyond the education space altogether. Our focus wasn’t academic imagery or outdated icons. It was students—their behaviours, their goals, and the brands they already loved. These students are fluent in digital culture. They’re ambitious, yes—but they also value clarity, honesty, and simplicity. The brand needed to speak their language.
Visually, we stripped everything back to its core. No unnecessary flourishes. No overused icons. Just strong, deliberate typography and a colour palette that feels optimistic but never childish. Bright, but balanced. Bold, but approachable. The logo was designed to be adaptable. It flexes and scales—confident on a website header, iconic and compact on social media, and seamless across print and merchandise.
Making the Brand Feel Human
Photography and voice were just as important as visuals. We moved away from staged, generic imagery and focused on capturing the realities of student life—hopeful moments, quiet ambition, and everyday progress. The photography feels lived-in and authentic, not aspirational in the distant, unrelatable sense. The tone of voice followed the same approach. It’s simple, clear, and approachable—speaking to students as peers, not talking down to them. Supportive, but never overly cheery or exaggerated. Every word is intentional.
A System That Stretches
Every part of the identity was designed with flexibility in mind. From websites to social feeds, from printed guides to digital ads—it all connects seamlessly. We developed a full set of brand tools to make it easy for Onebounce to apply their identity consistently across every touchpoint. Logo files, typography systems, colour guidelines, social templates, motion specs—everything needed to keep the brand sharp, no matter where it shows up.
The Outcome
Onebounce now stands apart from its peers—confident, distinctive, and unmistakably student-first. The refreshed identity has already sparked stronger engagement, with students responding to its honesty and clarity. More than just a visual change, it’s a brand built for where students are today—and where Onebounce is headed next.
